• Interview Preparation

    90-Second Rule in Interviews

    Interviews require a balance—being concise yet compelling, structured yet conversational. One technique that can help you deliver strong answers is the 90-Second Rule. What Is the 90-Second Rule? The 90-Second Rule suggests that your responses should be 60 to 90 seconds long—long enough to provide depth but short enough to keep your interviewer engaged. Studies show that interviewers start to lose focus after 1.5 to 2 minutes of an answer. A well-structured 90-second response keeps them interested and encourages a dynamic conversation. Why It Works Prevents rambling and keeps your answer clear. Demonstrates strong communication skills. Encourages a two-way conversation…